Complex workflows, regulated marketplaces, and consumer services. Strategy through shipped product.
Fractional, advisory, and project-based engagements.
Nashville. Remote-first.
Named inventor, design patent USD817983 — since cited by 57 later patents, including filings from Palantir, SAP, and Hewlett Packard Enterprise.
Led design for a hospital drug marketplace that now powers Mark Cuban’s Cost Plus Drugs wholesale platform.
Selected work
Case 01 · Consumer service
Weluma Labs · Designed & built solo · 2024–present
A water test is only viable if the sample kit makes it back to the lab. Every unreturned kit is a total loss: materials, shipping, and acquisition costs.
Treat the days a kit sits on a kitchen counter as part of the product, and give people a return-by date instead of an open-ended request.
Median return time fell 27%, from 15 days to 11.
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Case 02 · B2B marketplace
GraphiteRx · Head of Product Design · 2020–2022
Rush order support tickets were climbing with growth, and the fix on the table was another support hire at $60–80k a year.
Discovered why tickets were being filed: design partner research showed stand-in buyers were missing daily deadlines, so real-time cutoff warnings were added to the ordering screen.
Rush requests fell 44%. The hire wasn’t needed.
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Also